Designing the Atelier Forms Collection

The brief I set myself for this collection was narrow on purpose – no new colours, no new patterns, only new height. Everything the design does, it does with the depth of the pile.

That constraint came from watching how people actually choose. Nearly every customer arrives with a room already half-decided: the sofa is bought, the floor is laid, the walls are painted. A loud rug asks them to start again. A sculpted one slots in, and then rewards them slowly.

Four Grounds, One Language

The four Atelier Forms pieces share one drawing – layered organic shapes in raised ivory – set against four different grounds. Dune is the warm one, built for oak and linen. Sage brings a botanical note. Sky leans cool and works hard in north-facing rooms. Graphite is the architectural version, monochrome with the deepest shadow-sm line of the four.

Keeping the drawing constant meant we could weave four colourways without four separate development runs – which is how the pricing stays where it is for something hand-woven to order.

The Labyrinth Pair

Labyrinth Taupe and Labyrinth Stone came out of the same conversation from the other direction. Some rooms genuinely need a line – a corridor, a large blank floor, a space with no rhythm of its own. The maze motif gives it, but in loop pile rather than a hard graphic, so it stays soft underfoot and quiet from across the room.

Why Bespoke Still Makes Sense

Carving relief into wool takes more yarn and more hand-finishing than a flat weave. Holding stock across six sizes and six designs would mean either a much higher price or a much smaller range. Weaving each piece after the order lets us keep both – production begins within 48 hours, and nothing sits in a warehouse being discounted.

More on how we think about material in Texture as Architecture, and on proportion in The Art of Rug Sizing.

From the Collection

Atelier Forms Dune

Atelier Forms Graphite

Labyrinth Taupe